SERVICES
Social Media Strategy
Audience research, platform strategy, and repeatable content systems that help brands and individuals grow on Instagram, TikTok, and LinkedIn.
Creative Series Development & Direction
Designing repeatable content series that clarify positioning, build audience loyalty, and drive fast, compounding growth.
Audience Mapping & Local Growth Strategy
Identifying and activating niche, location-based, and high-intent audiences through content framing and distribution tactics.
Scriptwriting & Social Media Copywriting
Hooks, scripts, captions, and messaging designed to increase watch time, trust, and conversion.
Funnels, Automations & Lead Capture
Systems that turn views into email signups, booked calls, and qualified leads.
Multi-Account Growth & Audience Routing
Designing adjacent content channels that attract niche audiences and funnel attention back to a primary brand or account.
Video Editing
Short & long form video editing optimized for retention, engagement, and algorithmic distribution.
Hi, I’m Daniel.
I grew up in the Los Angeles suburbs in the early 2000s and spent much of my childhood online.
I was a big gamer, which taught me early how effort compounds over time and how systems reward consistency, experimentation, and iteration.
By age ten, I was teaching myself Adobe Premiere to make memes and highlight reels, building an early intuition for how attention and online communities function.
I graduated from UC Berkeley in three years with a degree in Environmental Economics and Policy, motivated to apply those systems-thinking skills in the real world rather than stay in theory.
Instead of a fourth year of school, I joined an early-stage FoodTech recruiting startup and built a role focused on building trust through organic social media.
Today, I work with interesting people to shape their ideas into content strategies designed to reach the right people and achieve real goals.
See case studies of some of my past work below.
Past Work
“Shaping The Future of Food”
Man-on-the-Street x Narrative Series
Food Impact Partners
Result: Qualified inbound conversations and organic recognition at industry events.
I launched this LinkedIn video series to bring a more human, authentic presence to a platform that is often overly polished. The goal was threefold: build real relationships within the food industry, extend the impact of in-person conferences to a broader audience, and create a scalable content format that translated live conversations into ongoing visibility and inbound interest.
Not everyone who could be a potential partner, hire, or customer attends conferences. This series bridged that gap by capturing insights on the ground and distributing them where decision-makers already spend time.
I chose a man-on-the-street format to lower the barrier to engagement and position the brand as curious and present rather than promotional. While the series was created for Food Impact Partners, an executive recruiting firm specializing in FoodTech, recruiting was intentionally kept secondary. The content led with education and narrative, allowing trust to form before any business ask.
As a result, the series generated organic recognition at industry events and led directly to qualified inbound conversations.
This case study highlights how educational, top-of-funnel content can serve as a high-leverage growth engine for traditional businesses new to social media.
“I Keep Kosher” @ Le Basque NYC
Narrative x Local Business Activation
@talkisraelcreators x @tessaveksler x @danielpconway
Result: High-intent engagement from target ICP.
This video was designed to speak directly to two specific audiences: the Jewish community in New York and consumers skeptical of plant-based meat. The goal was not mass reach, but cultural relevance and trust within clearly defined niches.
The video was distributed organically across Instagram and TikTok and generated strong high-intent engagement. Based on conservative estimates, it likely drove meaningful in-store traffic and contributed to thousands of dollars in restaurant revenue from a single post.
This case demonstrates that even without a large following, attention can be translated into real-world demand when the audience and narrative are intentional.
How hard is it REALLY to find an Apartment?
Mini Document-Everything Series
@danielpconway
Result: Direct housing leads within 48 hours of posting through strategic geo-targeting and messaging.
Knowing that Instagram and TikTok use location data to surface content locally, I designed this series as a deliberate experiment. The objective was to test whether consistent, location-specific content could be used to unlock real, offline opportunities rather than posting into the void.
Within a day of posting the first episode, which had fewer than 1,000 views, I received a direct message from someone preparing to leave their apartment and looking for new tenants to take over their lease.
I met them the following day, viewed the apartment, and ultimately took over the lease.
This case illustrates how a clear content strategy, paired with an understanding of platform mechanics, can be used to reliably reach the right people in a specific place. When content is designed with intent, distribution does the targeting for you.